Privacy Policy

Information We Collect

Frontline WP respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains the types of information we may collect through our website and related business communications, how we may use and share that information, and the choices that may be available to you.

This policy applies to the Frontline WP public website and general business communications. Research studies may use additional participant-specific notices or consent materials.

Research Participants and Gaming Studies

Some gaming research projects may involve surveys, interviews, playtesting, usability evaluation, player feedback, or other research activities. When a project collects personal information from participants, the project may provide a separate notice, consent form, eligibility statement, or confidentiality terms describing how that information will be handled. Those project-specific terms supplement this Privacy Policy.

Information We Collect

We may collect information that you provide directly to us, including when you submit a form, contact us, request information, or communicate with our team. Depending on the interaction, this may include:

Name, email address, phone number, company or organization, and job title
Project, research, partnership, or service inquiry details
Information included in forms, messages, files, or communications you submit
Research-participant information when collected under a specific study or research notice

We may also collect limited technical information automatically when you use the website, such as IP address, browser type, device type, operating system, referring page, pages viewed, and approximate location derived from IP address.

How We Use Information

We may use information for legitimate business purposes such as:

Respond to inquiries and discuss research needs
Plan and administer gaming research and intelligence projects
Communicate with clients, partners, and authorized research participants
Maintain project, quality, source, and business records
Operate, secure, analyze, and improve our website and research systems

Cookies and Similar Technologies

The website may use cookies, analytics tools, or similar technologies to support site functionality, understand website usage, maintain security, and improve performance. You can usually control cookies through your browser settings. Disabling certain cookies may affect some website features.

How We Share Information

We may share personal information only as reasonably necessary for business operations, including with:

Website hosting, analytics, research-platform, communications, cloud, and security providers
Authorized researchers, contractors, moderators, or professional advisers
Clients or project partners when disclosure is permitted by the applicable project terms

We may also disclose information when required by law, to respond to lawful requests, to protect rights or safety, to investigate fraud or security concerns, or in connection with a merger, acquisition, financing, reorganization, or sale of assets.

Third-Party Websites and Services

The Frontline WP website may contain links to websites, platforms, or services operated by other organizations. Their privacy practices are governed by their own policies, and we are not responsible for the privacy or security practices of third parties.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, to resolve disputes, to protect our systems, or to meet legal, contractual, or compliance obligations.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. No website, network, or storage system can be guaranteed to be completely secure.

Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have rights to request access to, correction of, or deletion of certain personal information, or to ask questions about how information is used or disclosed. Where processing is based on consent, you may also have the right to withdraw that consent.

To submit a privacy request, contact us using the information below. We may need to verify your identity before completing certain requests.

California Privacy Rights

California privacy laws may provide eligible California residents with additional rights regarding personal information, including rights to know, access, correct, or delete certain information and, when applicable, to opt out of certain sales or sharing of personal information. These rights apply only when the relevant legal requirements are met.

We will not discriminate against you for exercising a privacy right provided by applicable law.

Children’s Privacy

Our general website and business services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the general website. If we learn that such information was collected without appropriate authorization, we will take reasonable steps to address it as required by applicable law.

Gaming content may appeal to younger audiences, but our general website and business services are not intended to collect personal information from children under 13. If a research study is designed to include minors, it should use the required age-appropriate consent, parental permission, and privacy procedures for that study.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, business practices, technology, or legal requirements. The current version will be posted with an updated effective date.

For questions about this Privacy Policy or requests relating to personal information, contact:

Frontline WP

Mailing Address: 1209 El Paseo Rd D, Las Cruces, NM 88001

Email: [privacy email]

Website: [website address]